COLE GIBBENS

GREAT NORTH RUN / ADIDAS ACTIVATION

cole gibbens wearing an adidas black cap, reflective sunglasses, and a white start fitness and adidas shirt, smiles while holding up a gold medal with a red ribbon at an outdoor event under a bridge.
People running or jogging on a wet street in an urban area, wearing matching black shirts and athletic shoes.

A weekend documenting elite runner Cole Gibbens across Great North Run weekend

Producing photography, interview-led video and social content around his work with Start Fitness and adidas.

INTERVIEW-LED CONTENT ACROSS NEWCASTLE

A man wearing a white athletic shirt, a black cap, and a medal around his neck, smiling. He is standing outdoors with a bridge over a river and city buildings in the background.

With more than 60,000 runners descending on Newcastle, we sourced multiple locations across the city for interviews with Cole while maintaining consistent visual and audio quality.

A man dressed in athletic clothing sitting on a concrete ledge at a skate park with graffiti, talking and gesturing with his hands. He has a backpack beside him and is wearing a black jacket, blue pants, and white sneakers. In the background, there are trees, a building, and a crowd of people.

ADIDAS ADIOS PRO 5 LAUNCH

Alongside Great North Run weekend, we produced photography and film around the adidas Adizero Adios Pro 5, capturing Cole across the Start Fitness activation, community run and dedicated athlete content.

Person holding a pink and black athletic shoe with the brand name 'adizero' visible inside.
Person tying bright pink Adidas running shoes next to other pink and black athletic shoes on gravel ground.
Two runners, a man and a woman, jogging on a winding road surrounded by trees and greenery.
A man with short dark hair holding a bright pink and black athletic shoe in front of a wall decorated with multiple pairs of similar shoes on shelves, with pink lighting.
Display of colorful athletic shoes on shelves in a store with red lighting and a workspace counter in foreground.

WATCH COLE’S FULL RACE VLOG AND PRO 5 REVIEW BELOW