COLE GIBBENS

GREAT NORTH RUN / ADIDAS ACTIVATION

A man wearing a black cap, reflective sunglasses, and a white sports shirt, smiles while holding up a gold medal with a red ribbon at an outdoor event under a bridge.

A weekend documenting elite runner Cole Gibbens across Great North Run weekend

Producing photography, interview-led video and social content around his work with Start Fitness and adidas.

People running or jogging on a wet street in an urban area, wearing matching black shirts and athletic shoes.

INTERVIEW-LED CONTENT ACROSS NEWCASTLE

A man wearing a white athletic shirt, a black cap, and a medal around his neck, smiling. He is standing outdoors with a bridge over a river and city buildings in the background.

Whilst over 60,000 runners descended on the city centre - we found multiple locations to conduct interviews with Cole whilst maintaining both visual & audio quality

A man dressed in athletic clothing sitting on a concrete ledge at a skate park with graffiti, talking and gesturing with his hands. He has a backpack beside him and is wearing a black jacket, blue pants, and white sneakers. In the background, there are trees, a building, and a crowd of people.

ADIDAS EVENT

Cole joined adidas and Start Fitness for a pre-race activation in Newcastle, including community running, athlete content and the first look at an upcoming race-day product.

Man sitting in a footwear store holding a shoebox, with running shoes displayed on shelves behind him, and photography lighting equipment in the foreground.

UNRELEASED PRODUCT

Additional imagery and film will be added following the product launch.