COLE GIBBENS

GREAT NORTH RUN / ADIDAS ACTIVATION

A weekend documenting elite runner Cole Gibbens across Great North Run weekend

Producing photography, interview-led video and social content around his work with Start Fitness and adidas.

INTERVIEW-LED CONTENT ACROSS NEWCASTLE

Whilst over 60,000 runners descended on the city centre - we found multiple locations to conduct interviews with Cole whilst maintaining both visual & audio quality

ADIDAS EVENT

Cole joined adidas and Start Fitness for a pre-race activation in Newcastle, including community running, athlete content and the first look at an upcoming race-day product.